Small Touches, Big Impact: What I Learned from Arvind Stores

Last weekend, I discovered a cool idea at Arvind stores. They sell both ready-made clothes and fabric for custom stitching.

When showing the fabric, they place a nice frame over it so you can see how it might look as a shirt and pants.

This made it much easier to decide. Some options that seemed great at first didn't look as good with the frame, while others looked better.

Great job by them.

What small steps like this one can we take to improve the experience of our customers?